Suchel Proquimia Accelerates Digital Transformation and Expands Distribution Network in Cuba

With nearly three decades of experience, Suchel Proquimia continues to consolidate its position as one of the leading references in Cuba's chemical industry. Its portfolio ranges from professional hygiene and industrial cleaning solutions to products for domestic use.

As part of its growth strategy, the company has strengthened the presence of its brands in TRD Stores and is preparing for its upcoming incorporation into the CIMEX network, thereby expanding access to its certified products for households and businesses across the country.

In parallel, Suchel Proquimia is advancing the modernization of its digital ecosystem, expanding its online store and incorporating a wholesale channel aimed at distributors and specialized clients. This evolution will optimize purchasing processes and improve service for professional sectors. This is complemented by the strengthening of its digital channels, including its official WhatsApp channel, as a direct means of communicating news, promotions, launches, and announcements.

The company also had a notable presence at the 2025 Havana International Fair, where it reinforced strategic alliances, presented innovations, and explored new business opportunities, leveraging digital tools, social networks, and catalogs to strengthen ties with its community.

In the realm of social responsibility, Suchel Proquimia made donations for those affected by Hurricane Melissa in the eastern part of the country, reaffirming its commitment to the most vulnerable communities.

Looking ahead to 2026, the company maintains a roadmap focused on commercial expansion, technological innovation, and social impact, with the goal of continuing to strengthen its leadership in the Cuban market for chemical solutions.