The new platform Nidazo, a comprehensive e-commerce marketplace, already boasts 1,200 users nationwide since its official launch on March 16 in Guantánamo, as part of an ambitious bid to transform Cuban digital commerce.

This was confirmed to ACN by Mohammed Ghunaim, the project leader, who noted that the service is not limited to Guantánamo but is available throughout the country via the Play Store and the linked website nidazo.com. Currently, the highest concentration of subscribers is located in Guantánamo, Santiago de Cuba, Holguín, Granma, Camagüey, Matanzas, and Havana.

The project’s goal is to connect entrepreneurs with buyers, allowing for the sale of both products and services. “Our mission is to facilitate access in a fast and secure manner; it even adapts to low-connectivity conditions,” Ghunaim said regarding a common issue affecting the country.

He explained that the platform was born to boost and revolutionize the e-commerce sector, which is underdeveloped in the nation. “We want to put it at the forefront of the Latin American level, so that every Cuban has the market in their pocket,” he detailed.

The dynamics of Nidazo are similar to those of major international marketplaces. “When accessing it, any entrepreneur can create their virtual store, much like a profile, featuring their logo and cover photo. They publish their products and services, and buyers can view them by clicking on the store,” he added. Users can also add store information such as payment methods, tax accounts, working hours, and specific commercial areas.

Listing is free for the first ten products. For those requiring greater capacity, monthly subscription plans range from 599 to 1,999 pesos, offering up to unlimited product listings.

Furthermore, the platform features a novel function: Nidazo Maps. This business map serves as an alternative to Google Maps, allowing users to register their physical business locations. Ghunaim explained that such tools empower entrepreneurs and are essential for business management.

Among other features, he mentioned an internal chat that connects buyers directly with sellers without leaving the application, reducing returns and misunderstandings. Another advantage is the ability to create a remote work team, where owners can assign roles—such as managing the chat or analyzing statistics—allowing them to save on the high costs of renting physical premises.

In an effort to organize finances, the platform integrates accounting tools. “Many Cuban entrepreneurs do not keep clear control of their numbers, and Nidazo fosters that culture,” he explained, noting that the app includes guides to help understand financial details.

Customers can follow specific stores, receive broadcast messages, and use discount coupons. The system also generates automatic invoices useful for tax declarations and features a transparent review system where users can only leave feedback after a confirmed purchase. With this framework, the initiative aspires to become a safer alternative to social media buy-and-sell groups like Revolico, where anonymity and distrust often prevail.

Looking ahead, Ghunaim revealed that one of the next objectives is to establish a delivery fleet to bring products directly to the buyers' doors. “With this, we want to facilitate the entire commerce process,” he concluded.