Habanos SA highlights HWC’s importance for Cuba

The international corporation Habanos SA highlighted, in a press release on Friday, the importance of the Habanos World Challenge (HWC) competition for the Cuban tobacco industry.

This contest appears in the festivals’ programs of these island premium cigars that stand out every February and attract the attention of experts, professionals in the sector, and cigar fans.

The press release reiterates that every year, Havana becomes the epicenter of the Premium cigar culture with the Habano Festival. Among its many proposals, one that stands out is the HWC, a competition that fuses knowledge, passion, and show.

This international competition, aimed at true Habano lovers, goes beyond a simple contest; it is a celebration of knowledge, sensory memory, and the art of storytelling around the rich culture of Cuban cigars.

The road to the HWC begins several months before the Festival. Distributors launch a qualifying phase in their respective markets to identify the pairs that could compete in Havana.

Each party has the possibility to directly designate, according to their criteria, the team that will represent them. In all cases, the choice must be validated by Habanos SA, which is responsible for ensuring that the candidates comply with the competition’s official requirements.

The HWC not only reinforces the cultural dimension of Habanos but also strengthens ties among fans from all over the world, celebrating the art of enjoying it as a complete and sophisticated experience, the message concludes.